When you’re just starting out as a graphic designer, starting to build or expand your own web development marketing agency, or going into business for yourself as a freelance photographer and hoping to make your mark on the world by helping people through doing something you are enormously passionate about, there is a temptation to go out spend thousands of dollars on the best equipment you can buy with your credit card.
Clearly one of the most important lessons of balance in any new start-up business is that income must exceed expenses. Unless you’ve got a lot of money put away or a very generous uncle or parents, for the first couple of years in business (and perhaps longer), every penny counts as you’re getting your feet on the ground, establishing your reputation and developing a strong, reliable client base.
Not Everyone Needs a Canon EOS 5D Mark III
Let’s take a step back and get a little perspective on the business aspects (as well as personal aspects) of purchasing cameras and photography equipment, whether you’re doing it for your new start-up or for serious pleasure. Hit the link below to read a great take on all this via “Not Everyone Needs a Leica.”
“If you’re just starting out, remember that every photographer was, at one point, just a person holding a magical box about which they knew absolutely nothing.” For budding photographers, a reminder that expensive gear will never replace passion and creativity.