Lawyer’s Website Design Considerations

Disabled Man Sitting On A Wheelchair Near His Car

Web Design for Personal Injury Lawyers

First impressions count, especially when it comes to your website. This has never been more true than in the case of law firm advertising.  In the extremely competitive world of personal injury law, making a strong, authoritative first impression is an absolute must.

We recently undertook a website makeover for a very old and respected group of  Syracuse personal injury lawyers.  The original website looked extremely dated and badly in need of a clean sweep.  The pictures needed updating, the firm had expanded into additional areas of legal practice.  It was a must-do undertaking.

In surveys and consumer research we have done, the takeaway is simple: if your website is old and breathing it’s last breath, potential clients seriously wonder of you are still at the top of your game and know how to and can win their case for them. This has never been more true than in the workplace and car accident injury area that these Syracuse personal injury lawyers compete in every day of their professional lives.

An old website that is not mobile friendly begs the question in the consumer’s mind: “Do these lawyers keep up to date on current New York personal injury legal precedent and technology, or am I wasting my time?”  And given the extremely aggressive nature of the personal injury law firm competition in Syracuse and across New York State, personal injury lawyers simply can’t afford to have their potential clients ask those types of questions about their legal practice, especially if you’ve been practicing law in the community for over 45 years.

The bottom line is that if you are a Syracuse personal injury lawyer, or practicing real estate or other types of law, an aggressive, strong, and authoritative website design is the website potential clients choose because you look successful and you look like you are at the top of your game.  Combine that with aggressive search engine optimization so you are consistently at the top of the first page of search results, and you have the winning recipe for law firm digital marketing success.

ATS Web Design Syracuse has over 25 years of legal marketing expertise. We have deep roots in the Syracuse, New York law market, and have helped numerous Syracuse area lawyers and law firms with their website and SEO needs.